This Internet Retailer article discusses how several brick & mortar chains which had stalled a bit in retail sales, dramatically expanded their web businesses in 2008. Most of the chains mentioned are apparel stores: Aeropostale, American Eagle, American Apparel, Skechers, etc. but CableOrganizer.com is also listed.

The reality is, though consumers are spending less right now, they are more price-sensitive than ever. Online shopping is going to continue to grow in several channels as people leverage the web more frequently for classes of items they weren’t previously buying online.

Listen to what Valerie Holstein, CEO of Cableorganizer.com had to say: “When forecasting for 2008, we made a conscious decision to grow our company faster than the economy would shrink,” she says. “Toward this end, we actively grew our business in a number of important areas. In addition to ramping up staffing for web design, content creation and inventory growth, we also found new and effective places to advertise, expanded our sales outlet and physical warehouse space to 10,000 square feet, and enhanced our mission-critical product pages and site search capabilities.”

Done right, expanding one’s online commerce offering is an excellent way to counter the economic downturn.