We live the daily life of a small business and this is what we've come to know: for those armed with a cloudy disposition and the right web tools, small is simply better.
Small resonates. Small delights. Small is where the actions is. Small reveals what is essential and as a consequence small is more truthful, more beautiful. Small is tight and timely, novel and nimble. Small is spontaneous and infinitely more fun.
Small is the future.
Now don't get us wrong...
We think big. Very, very big! Our collective imagination is enormous. Our work ethic is whopping. Our capacity for painstaking test, measurement, and change iterations is gigantic. In fact, we know large business very well.We've logged many years creating and managing within the walls of some very big companies: multi-billion dollar European and Japanese conglomerates, Silicon Valley stalwarts, large dot com ecommerce companies that are actually still around, even long stints with that supposed monopolist from Redmond.
We get large business, too.
So we know large business. We really understand the historical virtues of such concepts as creating economies of scale and leveraging a dominant market position. And at times we’re even still willing to work with a big business (if they can convince us that they’re willing to at least try being a little bit more small-minded – you know, fewer meetings, less bureaucracy, quicker decisions, a tad more creative agility). After all, small is, indeed, a state of mind.
One thing that’s getting very clear is that things are getting very cloudy. The cloud is fundamentally changing the way that businesses work. A lot of big business is getting downsized and outsourced and is becoming, well, not so big. And the emerging opportunities for small businesses are suddenly not so small.
Yes, there are some big choices to be made. But here’s our philosophy. When in doubt, choose small. We think it’s the next big thing. So drop us a line for some free small talk about your over-sized business aspirations and join the ranks of the small-minded.